Mindblown: a blog about philosophy.
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How to Become the PAS-sionate Copywriting Pro.
P.A.S. More than an acronym. I am partial to the PAS (Problem, Agitate, Solution) formula, and I’ll tell you why: I would have loved to be an actress. Drama is my thing. My sisters always say I am a drama queen. My husband, my best friend, and her children couldn’t agree more. Storytelling is a…
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The Importance of Knowing Your Buyer Persona: Why Every Business Should Have One
Marketing success depends on understanding and reaching your target audience. This is where buyer personas come in. In this article, you’ll learn the power of buyer personas and how they can transform your marketing efforts. Buyer persona. What is that? A buyer persona is a fictional version of your ideal customer. It is the ideal…
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Raincouver
Because my husband was to attend a conference on insurance in Vancouver, we traveled there. Air Canada took us from Caracas to Toronto and then off to Vancouver. Canada is distinguished precisely by its long and robust winters. Vancouver is one of its most temperate cities; yet, in what should be spring, we had temperatures…
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Will we reach net zero emissions by 2030?
With all things considered—pledges not being fulfilled, deforestation at its best— Can it be possible? How? Sadly, the climate mitigation conference didn’t go too far, into net zero. According to the Argos site, there was a big silence about such an important issue: “…the lack of progress towards cutting greenhouse gas (GHG) emissions responsible for…
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Unleash Your Inner Storyteller: Transform Your Travel Photos into a Captivating Trip Narrative
The arts look alike. They complement each other. My theory is that the rules you apply to write well also work to take good photographs. In the case at hand, I mean taking good pictures on your travels. Photos that tell a story. Stories about getting lost and the two hours you took to get…
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How to make your mother happy: Fix your bed like a pro.
Remember: it has to be before school. And that’s a wrap! That wasn’t so hard, was it?
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The Collapse of Globalization: A prediction.
This post is a compendium of my husband, Alexander C. Blaser’s opinions and those of reviewers on Amazon’s website. Who is Peter Zeihan? Geopolitical Strategist Peter Zeihan is a global energy, demographic, and security expert. To help business leaders navigate the complex mix of geopolitical risks and opportunities, Zeihan’s worldview integrates the realities of geography…
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How to help the world. Watch out for biodiversity.
The Financial Times said “There is no route to net zero without biodiversity” in an article dated September 19, this year. Biodiversity is the stock of renewable and nonrenewable resources like carbon, water, soils, species, communities, habitats, and landscapes. These resources include carbon, water, soils, species, communities, habitats, and landscapes. As well as referring to…
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How To Answer The Medical School Interview Question: Tell Me About Yourself
So: You would think this is easy, but you have to ponder it carefully because answering it wrongly can impair your whole admission process. Assemble a story. You are the protagonist. Give it some structure: You have already dug into your top-choice school’s information and incredibly researched what they stand for. Getting into med school…
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Discovering St. Gallen’s Best-Kept Secrets: Hidden Gems and Local Favorites
So, you don’t ski; you hate cows. Chocolate makes your face look like a bumpy road, and you want to go to Switzerland? Well, hop into a plane and prepare for the time of your life. Switzerland is a land full of many things waiting for you to discover them. Now, there is a little…
Got any book recommendations?
The Analytical Wordsmith 