Category: Business

  • Navigating the Rapidly Changing Digital Marketing Landscape

    Navigating the Rapidly Changing Digital Marketing Landscape

    A digital marketing campaign is a scary but powerful animal that can break a business in the blink of an eye, but will take its own sweet time to build one. It’s scary because it needs to be honed through many variables. It needs to be brought to heel. The following paragraphs have some opinions…

  • How to Develop a Strong Reading-Writing Connection for Long-Term Success

    How to Develop a Strong Reading-Writing Connection for Long-Term Success

    As a writer, it can be tempting to fall into the trap of thinking that you must choose between reading and penning your words. Because, after all, time spent reading is time not spent writing, and vice versa. John knows the importance of reading in a writing career. But he loses himself in articles, books,…

  • When a client dumps you. How to bounce back and move forward.

    When a client dumps you. How to bounce back and move forward.

    So, picture this: I’m a freelance writer, and some months ago, I lost my biggest and dearest client. It’s like the universe told me, “Hey, you know that thing you love to do and that also helps pay your bills?” Yeah, you can’t have that anymore.  Did that get me down? Big time. Photo by…

  • Stay focused and make friends with the “shiny object syndrome.” 

    Stay focused and make friends with the “shiny object syndrome.” 

    I came across the term “shiny object syndrome” for the first time in a post by Ayo, the writer. I loved it. But I also saw myself reflected. Three weeks ago, it stared back at me again. Life has a way of showing you the path most of the time. You just choose to ignore…

  • When Words Don’t flow. Conquering the Blank Canvas

    When Words Don’t flow. Conquering the Blank Canvas

    Have you ever had the challenging and frustrating experience of facing a blank page and a soon-to-crash-on-you deadline? Have you ever thought that there’s nothing more complicated than writing? Have you ever felt unmotivated before an assignment? Is your brain a white, dense fog? No coherent ideas; the I’m-not-good-enough feeling? Are you suffering from the…

  • How to Become the PAS-sionate Copywriting Pro.

    How to Become the PAS-sionate Copywriting Pro.

    P.A.S. More than an acronym. I am partial to the PAS (Problem, Agitate, Solution) formula, and I’ll tell you why: I would have loved to be an actress. Drama is my thing. My sisters always say I am a drama queen. My husband, my best friend, and her children couldn’t agree more. Storytelling is a…

  • The Importance of Knowing Your Buyer Persona: Why Every Business Should Have One

    The Importance of Knowing Your Buyer Persona: Why Every Business Should Have One

    Marketing success depends on understanding and reaching your target audience. This is where buyer personas come in. In this article, you’ll learn the power of buyer personas and how they can transform your marketing efforts. Buyer persona. What is that? A buyer persona is a fictional version of your ideal customer. It is the ideal…

  • How to Address The Most Common Problems In Your Organization with the help of horses.

    How to Address The Most Common Problems In Your Organization with the help of horses.

    You had a new marketing strategy on the road. At the last minute, your second command decided to make changes and failed to communicate. The rest of the team felt disrespected, and you didn’t reach your productivity goals.  Shareholders not happy. In any organization, you need to have people getting along in harmony, trust each…

  • Remote work. Here to stay?

    Many Human Resource managers talked for years about remote working. Until Covid19, it wasn’t something to be considered. There was no efficient technology, something in this sense to replicate the work environment and make everybody feel they still belonged to a corporate team. The pandemic forced protocols to be set in place, making remote workstations…