Category: Business

  • How to Become the PAS-sionate Copywriting Pro.

    How to Become the PAS-sionate Copywriting Pro.

    P.A.S. More than an acronym. I am partial to the PAS (Problem, Agitate, Solution) formula, and I’ll tell you why: I would have loved to be an actress. Drama is my thing. My sisters always say I am a drama queen. My husband, my best friend, and her children couldn’t agree more. Storytelling is a…

  • The Importance of Knowing Your Buyer Persona: Why Every Business Should Have One

    The Importance of Knowing Your Buyer Persona: Why Every Business Should Have One

    Marketing success depends on understanding and reaching your target audience. This is where buyer personas come in. In this article, you’ll learn the power of buyer personas and how they can transform your marketing efforts. Buyer persona. What is that? A buyer persona is a fictional version of your ideal customer. It is the ideal…

  • How to Address The Most Common Problems In Your Organization with the help of horses.

    How to Address The Most Common Problems In Your Organization with the help of horses.

    You had a new marketing strategy on the road. At the last minute, your second command decided to make changes and failed to communicate. The rest of the team felt disrespected, and you didn’t reach your productivity goals.  Shareholders not happy. In any organization, you need to have people getting along in harmony, trust each…

  • Remote work. Here to stay?

    Many Human Resource managers talked for years about remote working. Until Covid19, it wasn’t something to be considered. There was no efficient technology, something in this sense to replicate the work environment and make everybody feel they still belonged to a corporate team. The pandemic forced protocols to be set in place, making remote workstations…