How to Become the PAS-sionate Copywriting Pro.
P.A.S. More than an acronym. I am partial to the PAS (Problem, Agitate, Solution) formula, and I’ll tell you why: I would have loved to be an actress. Drama is my thing. My sisters always say I am a drama queen. My husband, my best friend, and her children couldn’t agree more. Storytelling is a…
The Importance of Knowing Your Buyer Persona: Why Every Business Should Have One
Marketing success depends on understanding and reaching your target audience. This is where buyer personas come in. In this article, you’ll learn the power of buyer personas and how they can transform your marketing efforts. Buyer persona. What is that? A buyer persona is a fictional version of your ideal customer. It is the ideal…
Remote work. Here to stay?
Many Human Resource managers talked for years about remote working. Until Covid19, it wasn’t something to be considered. There was no efficient technology, something in this sense to replicate the work environment and make everybody feel they still belonged to a corporate team. The pandemic forced protocols to be set in place, making remote workstations…