Tag: PAS formula
How to Become the PAS-sionate Copywriting Pro.
P.A.S. More than an acronym. I am partial to the PAS (Problem, Agitate, Solution) formula, and I’ll tell you why: I would have loved to be an actress. Drama is my thing. My sisters always say I am a drama queen. My husband, my best friend, and her children couldn’t agree more. Storytelling is a…