Our wordsmith work
-
Ørsted’s Bold Leap: From Polluter to Renewable Energy Pioneer
What does it take for a fossil-fuel giant to become a global renewable energy leader? For Ørsted, it meant slashing CO₂ emissions by over 86%, abandoning coal, and betting everything on offshore wind. Once responsible for 17 million tons of CO₂ annually, they set a bold target: carbon neutrality by 2025. But transformations like this
-
How a marketing brief is why you’ll get good at creating content
Bill Gates coined the phrase “Content is king.” You’ve heard it from here to China. It’s almost déjà vu. Still, underestimating the value of content in any sound marketing strategy is crazy. In 2024, 97% of marketers Semrush surveyed succeeded with their content marketing, which shows the effectiveness of the method. When done well. You
-
Cracking the Code: Digital Marketing Trends to Win the New B2B Customer Journey in 2024
The game has changed for us trying to sell to other businesses. Because buyers don’t act the same way they used to. And we have to update our playbooks, or we will be left behind. You see, during the pandemic, buyers learned they could make purchases without ever meeting sellers in person. They could research
-
Beyond Bland: How Empathy and Content are a Dynamic Duo.
The content marketing scene is a battlefield. Brands bombard audiences with information, crying for attention in a saturated digital world. Jason Patterson’s recent article, “B2B Needs Its Content Marketing Illusions Shattered,” spotlights the pitfalls of generic B2B content. While his critique highlights some valid concerns, it paints a bleak picture. Too bleak. To him, the
The Analytical Wordsmith 