Category: On writing
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Navigating the Rapidly Changing Digital Marketing Landscape
A digital marketing campaign is a scary but powerful animal that can break a business in the blink of an eye, but will take its own sweet time to build one. It’s scary because it needs to be honed through many variables. It needs to be brought to heel. The following paragraphs have some opinions…
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How to Develop a Strong Reading-Writing Connection for Long-Term Success
As a writer, it can be tempting to fall into the trap of thinking that you must choose between reading and penning your words. Because, after all, time spent reading is time not spent writing, and vice versa. John knows the importance of reading in a writing career. But he loses himself in articles, books,…
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When a client dumps you. How to bounce back and move forward.
So, picture this: I’m a freelance writer, and some months ago, I lost my biggest and dearest client. It’s like the universe told me, “Hey, you know that thing you love to do and that also helps pay your bills?” Yeah, you can’t have that anymore. Did that get me down? Big time. Photo by…
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Stay focused and make friends with the “shiny object syndrome.”
I came across the term “shiny object syndrome” for the first time in a post by Ayo, the writer. I loved it. But I also saw myself reflected. Three weeks ago, it stared back at me again. Life has a way of showing you the path most of the time. You just choose to ignore…
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How to Become the PAS-sionate Copywriting Pro.
P.A.S. More than an acronym. I am partial to the PAS (Problem, Agitate, Solution) formula, and I’ll tell you why: I would have loved to be an actress. Drama is my thing. My sisters always say I am a drama queen. My husband, my best friend, and her children couldn’t agree more. Storytelling is a…
The Analytical Wordsmith 