Category: Social

From Plot to Pitch: The Art of Spinning Drama into Riveting Copy

Did you know that copywriting and drama, while in different spaces, share a bond? A connection that goes as deep as the roots of an oak tree? Two peas in a pod, tugging at emotions and using triggers to make prospects become customers. There’s a Mad Men episode in which Don Draper creates a pitch…

November 15, 2023
SaaS: The Software Subscription Service That Has Taken Over

Photo by C. Dustin @Unsplash. 70% of all software that businesses use today are SaaS. This number could grow to 85% by 2025. (BetterCloud.) Ascendix found approximately 30,000 SaaS companies worldwide. Who are the key players? The United States remains the leading country with the most SaaS companies, at 16,000, with a total revenue of…

September 19, 2023
The Psychology of Words: Crafting Copy That Resonates with Your Audience

Copywriting and psychology come together as a dynamic duo. Think of Thor and Iron Man. They’re not battling villains or solving crimes. They’re throwing in words that captivate the minds of consumers and leave them ready to buy. There’s a connection between copywriting and psychology. Let’s explore how they collaborate to influence our choices and…

August 27, 2023
How to Unshackle Your Inner Creative Potential: Tips and Tricks

“But I can’t even doodle,” you said. “Of course, you can.” And I gave you the stink eye. “Get a piece of paper and a nice pen. That one, with a gel tip.” Creativity sleeps in every one of us. You just have to wake it up. Read on and find out how. “But creativity is…

July 11, 2023
How to do email marketing effectively: The power of personalization

June 9, 2023
Navigating the Rapidly Changing Digital Marketing Landscape

A digital marketing campaign is a scary but powerful animal that can break a business in the blink of an eye, but will take its own sweet time to build one. It’s scary because it needs to be honed through many variables. It needs to be brought to heel. The following paragraphs have some opinions…

May 30, 2023