Tag: copywriting
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How a marketing brief is why you’ll get good at creating content
Bill Gates coined the phrase “Content is king.” You’ve heard it from here to China. It’s almost déjà vu. Still, underestimating the value of content in any sound marketing strategy is crazy. In 2024, 97% of marketers Semrush surveyed succeeded with their content marketing, which shows the effectiveness of the method. When done well. You…
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Cracking the Code: Digital Marketing Trends to Win the New B2B Customer Journey in 2024
The game has changed for us trying to sell to other businesses. Because buyers don’t act the same way they used to. And we have to update our playbooks, or we will be left behind. You see, during the pandemic, buyers learned they could make purchases without ever meeting sellers in person. They could research…
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Beyond Bland: How Empathy and Content are a Dynamic Duo.
The content marketing scene is a battlefield. Brands bombard audiences with information, crying for attention in a saturated digital world. Jason Patterson’s recent article, “B2B Needs Its Content Marketing Illusions Shattered,” spotlights the pitfalls of generic B2B content. While his critique highlights some valid concerns, it paints a bleak picture. Too bleak. To him, the…
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How to make your copy hit the lead like lightning.
Make your readers say wow with emails that tell a story. Use fiction techniques. As a writer, you’ve probably heard: “Write what you know.” Now, what if what you know is so boring it will make the reader go away with the speed of a click? That’s where using fiction strategies in nonfiction writing can…
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From Plot to Pitch: The Art of Spinning Drama into Riveting Copy
Did you know that copywriting and drama, while in different spaces, share a bond? A connection that goes as deep as the roots of an oak tree? Two peas in a pod, tugging at emotions and using triggers to make prospects become customers. There’s a Mad Men episode in which Don Draper creates a pitch…
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The Underrated Power of Email Marketing: Why You Need to Grow Your Email List
NOW! Photo by Volodymyr Hryshchenko on Unsplash New marketing channels emerge; there’s no debate on this. One thing remains constant, though: Email marketing. While newer channels and strategies come out —social commerce, video marketing, voice search—emails continue to be a staple for businesses of all sizes. Here’s why. Email marketing has been around for decades,…
The Analytical Wordsmith 