Tag: copywriting

  • Stay focused and make friends with the “shiny object syndrome.” 

    Stay focused and make friends with the “shiny object syndrome.” 

    I came across the term “shiny object syndrome” for the first time in a post by Ayo, the writer. I loved it. But I also saw myself reflected. Three weeks ago, it stared back at me again. Life has a way of showing you the path most of the time. You just choose to ignore…

  • How to Become the PAS-sionate Copywriting Pro.

    How to Become the PAS-sionate Copywriting Pro.

    P.A.S. More than an acronym. I am partial to the PAS (Problem, Agitate, Solution) formula, and I’ll tell you why: I would have loved to be an actress. Drama is my thing. My sisters always say I am a drama queen. My husband, my best friend, and her children couldn’t agree more. Storytelling is a…