Tag: writing to convert

  • How a marketing brief is why you’ll get good at creating content

    How a marketing brief is why you’ll get good at creating content

    Bill Gates coined the phrase “Content is king.” You’ve heard it from here to China. It’s almost déjà vu.  Still, underestimating the value of content in any sound marketing strategy is crazy. In 2024, 97% of marketers Semrush surveyed succeeded with their content marketing, which shows the effectiveness of the method.  When done well. You…

  • Beyond Bland: How Empathy and Content are a Dynamic Duo. 

    Beyond Bland: How Empathy and Content are a Dynamic Duo. 

    The content marketing scene is a battlefield. Brands bombard audiences with information, crying for attention in a saturated digital world. Jason Patterson’s recent article, “B2B Needs Its Content Marketing Illusions Shattered,” spotlights the pitfalls of generic B2B content. While his critique highlights some valid concerns, it paints a bleak picture. Too bleak. To him, the…

  • How to make your copy hit the lead like lightning.

    How to make your copy hit the lead like lightning.

    Make your readers say wow with emails that tell a story. Use fiction techniques. As a writer, you’ve probably heard: “Write what you know.” Now, what if what you know is so boring it will make the reader go away with the speed of a click? That’s where using fiction strategies in nonfiction writing can…

  • From Plot to Pitch: The Art of Spinning Drama into Riveting Copy

    From Plot to Pitch: The Art of Spinning Drama into Riveting Copy

    Did you know that copywriting and drama, while in different spaces, share a bond? A connection that goes as deep as the roots of an oak tree? Two peas in a pod, tugging at emotions and using triggers to make prospects become customers. There’s a Mad Men episode in which Don Draper creates a pitch…

  • The Underrated Power of Email Marketing: Why You Need to Grow Your Email List

    The Underrated Power of Email Marketing: Why You Need to Grow Your Email List

    NOW! Photo by Volodymyr Hryshchenko on Unsplash New marketing channels emerge; there’s no debate on this.  One thing remains constant, though: Email marketing.  While newer channels and strategies come out —social commerce, video marketing, voice search—emails continue to be a staple for businesses of all sizes.  Here’s why. Email marketing has been around for decades,…

  • The Psychology of Words: Crafting Copy That Resonates with Your Audience

    Copywriting and psychology come together as a dynamic duo. Think of Thor and Iron Man. They’re not battling villains or solving crimes. They’re throwing in words that captivate the minds of consumers and leave them ready to buy. There’s a connection between copywriting and psychology. Let’s explore how they collaborate to influence our choices and…