Tag: writingtips
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Beyond Bland: How Empathy and Content are a Dynamic Duo.
The content marketing scene is a battlefield. Brands bombard audiences with information, crying for attention in a saturated digital world. Jason Patterson’s recent article, “B2B Needs Its Content Marketing Illusions Shattered,” spotlights the pitfalls of generic B2B content. While his critique highlights some valid concerns, it paints a bleak picture. Too bleak. To him, the…
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The Underrated Power of Email Marketing: Why You Need to Grow Your Email List
NOW! Photo by Volodymyr Hryshchenko on Unsplash New marketing channels emerge; there’s no debate on this. One thing remains constant, though: Email marketing. While newer channels and strategies come out —social commerce, video marketing, voice search—emails continue to be a staple for businesses of all sizes. Here’s why. Email marketing has been around for decades,…
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How to Develop a Strong Reading-Writing Connection for Long-Term Success
As a writer, it can be tempting to fall into the trap of thinking that you must choose between reading and penning your words. Because, after all, time spent reading is time not spent writing, and vice versa. John knows the importance of reading in a writing career. But he loses himself in articles, books,…
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When Words Don’t flow. Conquering the Blank Canvas
Have you ever had the challenging and frustrating experience of facing a blank page and a soon-to-crash-on-you deadline? Have you ever thought that there’s nothing more complicated than writing? Have you ever felt unmotivated before an assignment? Is your brain a white, dense fog? No coherent ideas; the I’m-not-good-enough feeling? Are you suffering from the…
The Analytical Wordsmith 