
Writing for all mankind.
I am Flor Maria, a writer, first and foremost. I am also a cook and a photographer. With my husband, Alexander Christian, and a group of other talented creators, we set up The Analytical Wordsmith to offer the content you require. Our mission is to make your business stand out with the written word.

“When it comes to writing top-notch content, the difference between the right word and the almost right word is the difference between lightning and a lightning bug.”
—Mark Twain.
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From Bland to Captivating: Using Storytelling to Elevate Your Copy
Storytelling constructs a plot that engages. Using it in copywriting can help you connect with your readers. Draw your target audience in and create an emotional connection. How? By using stories that bring to the table the changes your client wants. You will read about the story of storytelling. Then, we will explore further what
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From Pain Points to Conversions: The Journey with Jobs to be Done
What if converting leads wasn’t an uphill battle? Most of the time? What are you talking about? I can hear you. Bear with me. Same but different. I found out about something old but new that can help us convert at such a rate that your clients will be swooning in no time. Keep reading.
