Writing for all mankind.
I am Flor Maria, a writer, first and foremost. I am also a cook and a photographer. With my husband, Alexander Christian, and a group of other talented creators, we set up The Analytical Wordsmith to offer the content you require. Our mission is to make your business stand out with the written word.
“When it comes to writing top-notch content, the difference between the right word and the almost right word is the difference between lightning and a lightning bug.”
—Mark Twain.
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buyer persona, customer data, made-up customer, marketing, potential clients, researchingyourbuyerpersona, sales strategies, solving a problem
The Importance of Knowing Your Buyer Persona: Why Every Business Should Have One
Marketing success depends on understanding and reaching your target audience. This is where buyer personas come in. In this article, you’ll learn the power of buyer personas and how they can transform your marketing efforts. Buyer persona. What is that? A buyer persona is a fictional version of your ideal customer. It is the ideal
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Raincouver
Because my husband was to attend a conference on insurance in Vancouver, we traveled there. Air Canada took us from Caracas to Toronto and then off to Vancouver. Canada is distinguished precisely by its long and robust winters. Vancouver is one of its most temperate cities; yet, in what should be spring, we had temperatures
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Will we reach net zero emissions by 2030?
With all things considered—pledges not being fulfilled, deforestation at its best— Can it be possible? How? Sadly, the climate mitigation conference didn’t go too far, into net zero. According to the Argos site, there was a big silence about such an important issue: “…the lack of progress towards cutting greenhouse gas (GHG) emissions responsible for
The Analytical Wordsmith 