Our wordsmith work
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How to make your copy hit the lead like lightning.
Make your readers say wow with emails that tell a story. Use fiction techniques. As a writer, you’ve probably heard: “Write what you know.” Now, what if what you know is so boring it will make the reader go away with the speed of a click? That’s where using fiction strategies in nonfiction writing can
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From Plot to Pitch: The Art of Spinning Drama into Riveting Copy
Did you know that copywriting and drama, while in different spaces, share a bond? A connection that goes as deep as the roots of an oak tree? Two peas in a pod, tugging at emotions and using triggers to make prospects become customers. There’s a Mad Men episode in which Don Draper creates a pitch
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The Underrated Power of Email Marketing: Why You Need to Grow Your Email List
NOW! Photo by Volodymyr Hryshchenko on Unsplash New marketing channels emerge; there’s no debate on this. One thing remains constant, though: Email marketing. While newer channels and strategies come out —social commerce, video marketing, voice search—emails continue to be a staple for businesses of all sizes. Here’s why. Email marketing has been around for decades,
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How to deal with copywriter fears like a Mad Man
Don Draper, together with others like Danaerys Targaryen and Tony Soprano, is one of prime-time television’s most relevant characters ever created. Don is a brilliant copywriter known for his groundbreaking work. He weaved his way into the life of Sterling Cooper after taking the identity of a fellow soldier in the Korean war. This character
The Analytical Wordsmith 