Category: Email Marketing
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How to make your copy hit the lead like lightning.
Make your readers say wow with emails that tell a story. Use fiction techniques. As a writer, you’ve probably heard: “Write what you know.” Now, what if what you know is so boring it will make the reader go away with the speed of a click? That’s where using fiction strategies in nonfiction writing can…
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From Plot to Pitch: The Art of Spinning Drama into Riveting Copy
Did you know that copywriting and drama, while in different spaces, share a bond? A connection that goes as deep as the roots of an oak tree? Two peas in a pod, tugging at emotions and using triggers to make prospects become customers. There’s a Mad Men episode in which Don Draper creates a pitch…
The Analytical Wordsmith 