Category: marketing
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How to deal with copywriter fears like a Mad Man
Don Draper, together with others like Danaerys Targaryen and Tony Soprano, is one of prime-time television’s most relevant characters ever created. Don is a brilliant copywriter known for his groundbreaking work. He weaved his way into the life of Sterling Cooper after taking the identity of a fellow soldier in the Korean war. This character…
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From Bland to Captivating: Using Storytelling to Elevate Your Copy
Storytelling constructs a plot that engages. Using it in copywriting can help you connect with your readers. Draw your target audience in and create an emotional connection. How? By using stories that bring to the table the changes your client wants. You will read about the story of storytelling. Then, we will explore further what…
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From Pain Points to Conversions: The Journey with Jobs to be Done
What if converting leads wasn’t an uphill battle? Most of the time? What are you talking about? I can hear you. Bear with me. Same but different. I found out about something old but new that can help us convert at such a rate that your clients will be swooning in no time. Keep reading.…
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One thing I learned about my pop-up restaurant murder
At the end of 2015, I decided I didn’t want to stay in Venezuela any longer. I was tired of food and water shortages, unreliable internet, unreliable electricity, criminality, and simply feeling there was no future. All of these led me to start planning my move to Colombia. There, my husband and I had built…
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How to do email marketing effectively: The power of personalization
The Analytical Wordsmith 