Category: On writing
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The Underrated Power of Email Marketing: Why You Need to Grow Your Email List
NOW! Photo by Volodymyr Hryshchenko on Unsplash New marketing channels emerge; there’s no debate on this. One thing remains constant, though: Email marketing. While newer channels and strategies come out —social commerce, video marketing, voice search—emails continue to be a staple for businesses of all sizes. Here’s why. Email marketing has been around for decades,…
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How to deal with copywriter fears like a Mad Man
Don Draper, together with others like Danaerys Targaryen and Tony Soprano, is one of prime-time television’s most relevant characters ever created. Don is a brilliant copywriter known for his groundbreaking work. He weaved his way into the life of Sterling Cooper after taking the identity of a fellow soldier in the Korean war. This character…
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From Bland to Captivating: Using Storytelling to Elevate Your Copy
Storytelling constructs a plot that engages. Using it in copywriting can help you connect with your readers. Draw your target audience in and create an emotional connection. How? By using stories that bring to the table the changes your client wants. You will read about the story of storytelling. Then, we will explore further what…
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One thing I learned about my pop-up restaurant murder
At the end of 2015, I decided I didn’t want to stay in Venezuela any longer. I was tired of food and water shortages, unreliable internet, unreliable electricity, criminality, and simply feeling there was no future. All of these led me to start planning my move to Colombia. There, my husband and I had built…
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How to do email marketing effectively: The power of personalization
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Navigating the Rapidly Changing Digital Marketing Landscape
A digital marketing campaign is a scary but powerful animal that can break a business in the blink of an eye, but will take its own sweet time to build one. It’s scary because it needs to be honed through many variables. It needs to be brought to heel. The following paragraphs have some opinions…
The Analytical Wordsmith 