Tag: content-marketing

  • Beyond Bland: How Empathy and Content are a Dynamic Duo. 

    Beyond Bland: How Empathy and Content are a Dynamic Duo. 

    The content marketing scene is a battlefield. Brands bombard audiences with information, crying for attention in a saturated digital world. Jason Patterson’s recent article, “B2B Needs Its Content Marketing Illusions Shattered,” spotlights the pitfalls of generic B2B content. While his critique highlights some valid concerns, it paints a bleak picture. Too bleak. To him, the…