Tag: copywriting
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How to deal with copywriter fears like a Mad Man
Don Draper, together with others like Danaerys Targaryen and Tony Soprano, is one of prime-time television’s most relevant characters ever created. Don is a brilliant copywriter known for his groundbreaking work. He weaved his way into the life of Sterling Cooper after taking the identity of a fellow soldier in the Korean war. This character…
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From Bland to Captivating: Using Storytelling to Elevate Your Copy
Storytelling constructs a plot that engages. Using it in copywriting can help you connect with your readers. Draw your target audience in and create an emotional connection. How? By using stories that bring to the table the changes your client wants. You will read about the story of storytelling. Then, we will explore further what…
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How to do email marketing effectively: The power of personalization
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How to Develop a Strong Reading-Writing Connection for Long-Term Success
As a writer, it can be tempting to fall into the trap of thinking that you must choose between reading and penning your words. Because, after all, time spent reading is time not spent writing, and vice versa. John knows the importance of reading in a writing career. But he loses himself in articles, books,…
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When a client dumps you. How to bounce back and move forward.
So, picture this: I’m a freelance writer, and some months ago, I lost my biggest and dearest client. It’s like the universe told me, “Hey, you know that thing you love to do and that also helps pay your bills?” Yeah, you can’t have that anymore. Did that get me down? Big time. Photo by…
The Analytical Wordsmith 