Writing for all mankind.
I am Flor Maria, a writer, first and foremost. I am also a cook and a photographer. With my husband, Alexander Christian, and a group of other talented creators, we set up The Analytical Wordsmith to offer the content you require. Our mission is to make your business stand out with the written word.
“When it comes to writing top-notch content, the difference between the right word and the almost right word is the difference between lightning and a lightning bug.”
—Mark Twain.
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How to make your copy hit the lead like lightning.
Make your readers say wow with emails that tell a story. Use fiction techniques. As a writer, you’ve probably heard: “Write what you know.” Now, what if what you know is so boring it will make the reader go away with the speed of a click? That’s where using fiction strategies in nonfiction writing can
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From Plot to Pitch: The Art of Spinning Drama into Riveting Copy
Did you know that copywriting and drama, while in different spaces, share a bond? A connection that goes as deep as the roots of an oak tree? Two peas in a pod, tugging at emotions and using triggers to make prospects become customers. There’s a Mad Men episode in which Don Draper creates a pitch
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The Underrated Power of Email Marketing: Why You Need to Grow Your Email List
NOW! Photo by Volodymyr Hryshchenko on Unsplash New marketing channels emerge; there’s no debate on this. One thing remains constant, though: Email marketing. While newer channels and strategies come out —social commerce, video marketing, voice search—emails continue to be a staple for businesses of all sizes. Here’s why. Email marketing has been around for decades,
The Analytical Wordsmith 