Category: Business

  • How to deal with copywriter fears like a Mad Man

    How to deal with copywriter fears like a Mad Man

    Don Draper, together with others like Danaerys Targaryen and Tony Soprano, is one of prime-time television’s most relevant characters ever created. Don is a brilliant copywriter known for his groundbreaking work. He weaved his way into the life of Sterling Cooper after taking the identity of a fellow soldier in the Korean war. This character…

  • SaaS: The Software Subscription Service That Has Taken Over

    Photo by C. Dustin @Unsplash. 70% of all software that businesses use today are SaaS. This number could grow to 85% by 2025. (BetterCloud.) Ascendix found approximately 30,000 SaaS companies worldwide. Who are the key players? The United States remains the leading country with the most SaaS companies, at 16,000, with a total revenue of…

  • The Psychology of Words: Crafting Copy That Resonates with Your Audience

    Copywriting and psychology come together as a dynamic duo. Think of Thor and Iron Man. They’re not battling villains or solving crimes. They’re throwing in words that captivate the minds of consumers and leave them ready to buy. There’s a connection between copywriting and psychology. Let’s explore how they collaborate to influence our choices and…

  • From Bland to Captivating: Using Storytelling to Elevate Your Copy

    Storytelling constructs a plot that engages. Using it in copywriting can help you connect with your readers.  Draw your target audience in and create an emotional connection. How? By using stories that bring to the table the changes your client wants. You will read about the story of storytelling. Then, we will explore further what…

  • How to Unshackle Your Inner Creative Potential: Tips and Tricks

    “But I can’t even doodle,” you said. “Of course, you can.” And I gave you the stink eye. “Get a piece of paper and a nice pen. That one, with a gel tip.” Creativity sleeps in every one of us. You just have to wake it up. Read on and find out how. “But creativity is…

  • From Pain Points to Conversions: The Journey with Jobs to be Done

    What if converting leads wasn’t an uphill battle? Most of the time? What are you talking about? I can hear you. Bear with me. Same but different. I found out about something old but new that can help us convert at such a rate that your clients will be swooning in no time. Keep reading.…